I've known Rosie for a few years now as she teaches my little one how to swim - and me sometimes as i'm totally useless!

Rosie came to me recently and asked me if I would design her a logo for her new 1-2-1 swimming classes for children and adults.

So she said what she liked about other companies logos and that she wanted to include a fish, and that was about it, totally normal and actually I sometimes prefer briefs like that. It was obvious it needed to be 'Rainbow' in colour ways but I was conscious that it needed to remain professional and not look like like a hot mess!

So, as i love a challenge i came up with this, Rosie instantly loved it and it was an immediate sign off. The best way to do business is to get it right the first time.

Rosie's Rainbow Fishes Logo Design

I then went on to develop a few solid colour way versions. Rosie will need to have this printed on to wetsuits and merchandise so it may not always be possible to have the rainbow colours..

Then I created a lovely colour leaflet to promote her business...

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