& BRANDING DESIGN
The original logo lacked brand strength, we wanted to portray an established business, with strength and statue.
John wanted to get a table in there somewhere, as his craft passion is creating beautiful tables which fall right back from when he was a child working alongside his father.
We wanted to keep the font choices clean and simple, like the logo. Colours and branding would evolve over time, primarily it would stay black and white as we wanted the furniture to do the talking.